Effective Search Engine Optimization Solutions
Several research studies have shown that most consumers rely on search engines like Google, Yahoo and Bing to find what they are looking for, be it information, entertainment or products to buy. Most people will only view the top 10 (usually the first page) of results on these search engines. Because of this tough competition, it would be quite difficult to get your company’s website to the top of Search Engine Ranking by yourself. Luckily, here at Metallics Web Design Derbyshire we have the tools and experience to help you with your Search Engine Optimization (SEO) and online marketing. We know how search engines work and will apply our solutions to deliver the results you are looking for.
How We Approach SEO
Through the use of “white hat” SEO strategies, Metallics will escalate your web rankings and increase the number of potential clients visiting your website. We take pride in creating Organic SEO strategies that are customized to fit your target audience and primary goals. Each company has different needs; therefore, we first analyze your company and its competitors to help us create the best campaign for your site.
One of the most effective strategies we employ is called Local Business Search Optimization, which consists of including your company in major local business listings. This will allow you to promote every single aspect of your organization to the market that really matters.
What We Can Do For You
In order to give your website exposure and attract more visitors, Metallics offers the following SEO solutions:
Search Engine Optimization
We use a variety of SEO techniques, including:
- Search engine and directory registrations
- Content optimization
- Link building
- Social bookmarking
We aim to not only get you to the top but also keep you there. This is why we strictly make use of white hat SEO strategies that generate long-term results.
Web Design Derbyshire
Metallics specializes in web design that is both visually appealing and SEO-friendly. We create websites that facilitate the crawling process by search engines and engage users through easy navigation and usability. Ultimately, this will help your company increase what matters most: conversions.
Responsive Web Development
Responsive websites use a clever technique that allows a website to become flexible and highly accessible to modern mobile devices, including tablets and smartphones. This ensures that your site is seen by the maximum number of users in this rapidly growing market. Making websites accessible and cross-browser friendly is a serious matter to us, following standards and validation tools to help keep our code clean and simple.
Sponsored Search Engine Placement
While we are building an organic SEO solution, which usually takes time to implement, your site will need a quick solution to get more visitors. To get these immediate results, the best way to go is applying sponsored search placement campaigns. These paid campaigns will rank your site in the top five and increase conversions in the short-run.
Social Media Optimization
Social networking sites, such as Facebook, Twitter, LinkedIn, Google+, Pinterest and many more, are great outlets and communities that help generate publicity for a product, brand or event. Through Social Media Optimization (SMO), we help businesses achieve their results while getting instant feedback on their campaigns and brand.
Targeted Email Marketing
One of the most effective methods of reaching out to current and potential customers is Email Marketing. This direct contact with those who have expressed an interest in your company can be a great way to remind them of your products or services and help sales grow. Metallics uses proven innovative Email Marketing techniques to help you stand out from your competitors.
The foundation of a successful organic SEO campaign is building backlinks to your site. We can build your reputation by including your site on the best directories and reliable websites. Search engine algorithms weigh backlinks heavily; we know where to place links to get you successful results and improve your site’s ranking.
Pay Per Click (PPC) Management
To direct traffic to your site, we also implement and manage PPC campaigns that involve bidding on keyword phrases relevant to your target market. Through PPC, Metallics can help your company achieve an increase in traffic and higher conversions.
Links within your content
Building your link count is essential in optimizing your website for search engines. We strategically embed links within the content of your website to help you get the most out of each submission or additional page.
One of the simplest — and most effective — ways to obtain back links is to submit your link to directories. The sole purpose of online directories is to provide links to web users to various sites categorized under relevant topics. Directory submission is a cheap optimization strategy that no website owner should ignore as it provides a solid ROI.
Local Search Engine Advertising
The objective of local search engine advertising is to reach a local audience of customers. Most people are still more comfortable doing business locally so our goal is to make customers to get in touch with you or provide you with their contact information so you can develop a relationship with them.
Get in touch with us!
Let us give you a hand with your online marketing needs. Contact us today!